About Tina Mulqueen
Global Marketing Educator, Writer, Keynoter & Brand Strategist
As part of her commitment to evolving the media landscape, Mulqueen is an adjunct professor of strategic communications at WSU-Vancouver. She works with students to define the future of human-centered digital media strategy, especially fostering intentional relationships between brands and culture.
Mulqueen started her career in the early days of Twitter, when she worked with Vanity Fair and CBS on social media strategy to leverage micro-influencers at entertainment events like the Academy Awards, the Emmys, the Billboard Music Awards and more.
As the former CMO of Grey Cloak Technologies, she worked to educate the market on rampant digital advertising fraud and she began writing about the cultural impacts of the ad-supported internet in 2016. She's now one of the world's premier experts on brand relationships with data and she lectures and conducts workshops around the world -- including in the United States, Europe and Asia -- on brand strategy in light of consumer and environmental changes, especially in response to emerging technologies like generative AI and rapidly evolving data privacy regulation.
Read Tina Mulqueen’s Writing
Sustainable Marketing News and Insights
Latest Posts
Don’t Let Your Sustainability Efforts Stop After Earth Day: Use These 5 Tips to Build Long-Lasting Green Initiatives
Too often, brands virtue-signal their corporate social responsibility initiatives in the form of short-lived sustainability or DEI campaigns. Here’s a blueprint for how brands can incorporate ESG into their value systems in order to authentically support sustainability year-round. See the original article in Entrepreneur.
How Advancements in Neurotechnology Will Indelibly Change Marketing (and Society)
In Battle for Your Brain, Duke University reseracher and bioethicist Dr. Nita Farahany explores the new frontier of thought privacy, and why fighting for this freedom should be at the top of our political agenda. In this piece for Grit Daily, Mulqueen interviews Dr. Farahany about the advancements in neurotechnology that have brought us to this crossroads, and where we’re…
Budget Power: How Intentional Marketing Might Fix Some of the World’s Big Problems
The 30 most powerful brands control 10% of the world’s ad spend. How might our digital marketing landscape evolve for the better if those brands were intentional with their budgets? That’s what Tina Mulqueen unpacks in her latest article for The Drum.
